McDonald’s Australia has appointed Samantha McLeod as marketing director to lead the menu and food marketing portfolio, responsible for the delivery of customer-focused strategies.
McLeod joins McDonald's after a career including general manager of brand, digital and design for Coles and as business lead for BBH London.
McLeod replaces former marketing director, Tim Kenward, who was promoted to senior marketing director at McDonald’s international operated markets. Kenward relocated to London earlier this year, where he will be leveraging market expertise and global strategies to build the McDonald’s brand and business on the global stage.
Chris Brown, senior vice president and chief customer officer at McDonald’s Australia, said McLeod’s appointment supports a renewed focus on customer experience and creative excellence.
“I’m thrilled Sam is joining the team,” Brown said.
“She brings the perfect combination of branding, digital and customer-focused marketing, especially in fast and dynamic retail environments. This understanding will help us continue to build our marketing capability and provide the best possible customer experience wherever and whenever.
“She’ll be a great addition to our leadership team and help drive us to be better.”
McCleod will start in the role in September and said she is looking forward to a new step in her career, under the iconic golden arches.
“What drew me to Macca’s is not just the lure of the brand, but also the opportunity to join a business that is genuinely committed to deliver on the promise of a great customer experience, while also making a tangible positive difference in the lives of their customers and people," McCleod said.
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