The Matildas lost 3-1 to England in the semi final of the 2023 FIFA Women’s World Cup last night, ending the host country's dreams of World Cup success.
Initial numbers released by OzTAM this morning shows the 5 City Metro aggregate figure as 4.495 million tuning into the Seven Network to watch the game, with the pre-game drawing 1.853 million and the post-game drawing 1.786 million.
This year's WWC has been a bonanza for advertisers with campaigns reaching record-breaking audiences.
The Matildas win over France in the quarter final, which was played on Saturday August 14 and went to a penalty shootout, was the highest rating TV sport program of the past decade, reaching more than 7.2 million people on Seven and 7plus, with an estimated average audience during the game of 4.17 million.
And the game before that, Australia's 2-0 victory over Denmark, reached 6.54 million people on Seven and 7plus, with an average audience during the game of 3.56 million, making it the highest rating TV program of 2023 so far.
The Matildas will take on Sweden in the third place playoff on Saturday night, before the final is hosted in Sydney on Sunday night between England and Spain.
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