Origin has launched a number of new ads as part of a refreshed direction for the brand and a new brand platform: "Origin. Where all good change starts."
It is the first work from M&C Saatchi since winning the creative account from TBWA Melbourne at the start of the year.
The campaign focusses on the positive change that Origin is leading with an invitation for people to get involved through '90 days of change'.
“This campaign is designed to highlight all of the good change that Origin is leading for our customers, the community and the planet that will mean cleaner, smarter and more affordable energy," Origin group manager, marketing and third party sales Jeremy Weiss says.
“The work is energetic, active and different than anything else in the category, reflecting the exciting changes that are happening at Origin and aiming to help bring people on this journey with us."
The campaign is running across TV, social, digital and outdoor.
''Together we've helped create a new direction, energy, and tone for Origin in one big integrated campaign that elevates them out of the category and into a place that is truly theirs," M&C Saatchi Melbourne executive creative director Emma Robbins says.
"A place where they can drive the future change they're so passionate about; for their customers, the community and the planet for good."
Credits
Client: Origin Energy
Jeremy Weiss, Group Manager: Marketing & Third-Party Sales
Patrice Bougouin: Head of Integrated Communications
Jade Lindrea-Jones: Head of Brand
Christina Pouzoulis: Integrated Campaign Manager
Nikki Rawling: Integrated Campaign Manager
Vyon Contos: Campaign Specialist
Eva Bauer: Campaign Specialist
Eve Murfet: Brand Strategy Manager
Stefanie Di Trocchio: Strategic Content Manager
Kristy Leigh: Social Media Community Specialist
Hannah Findlay: Marketing Intern
M&C Saatchi Melbourne:
Managing Director: Michael McEwan
Executive Creative Director: Emma Robbins
Head of Strategy: Michael Hyde
Business & Operations Director: Jayne Brady
Creative Director: Russell Fox
Art Director: Jake Blood
Copywriter: Josh Thompson
Designer: Paul Theobold
Senior Producer: Tony Le
Group Account Director: Milly Scott
Senior Account Manager: Linn Bodin
Account Director: Alexandra Leahy
Account Executive: Brydie Heaphy
Lifestyle Director: Jodaine Chattaway
Social Content Executive: Josh Stuart
Media Agency: Atomic 212
Production Company:
Production House: Resolution
Director: Josh Logue & Tim Dyroff
Producer: Jeffrey Jaffers
Editor: Etienne Ancelet
Sound Mix & Design:
Sound Studio: Bang Bang Studios
Sound Engineer: Tristan Dewey
Producer: Holli Dee
Music:
Sound Studio: Song Zu, Sydney
Creative Director: Ramesh Sathiah
Composer: Nathan Cavaleri (Song Zu)
Sound Studio Producer: Meg Drummond
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