Men's lifestyle media company Man of Many has launched a ChatGPT plugin, said to be the first by a major publisher.
The enhances the user's ability to discover and engage with the latest in products, culture, and style.
This AI-driven approach makes content discovery more intuitive and engaging, as users can ask for specific requests, keep up with the latest news, or request gift ideas through a simple chat interface.
Scott Purcell, co-founder of Man of Many, says Google's new Search Generative Experience (SGE), for example, will likely fundamentally change the way users discover content online.
"As digital publishers, we're constantly navigating the complex landscape and impacts from AI," he says.
"Our response through the Man of Many ChatGPT plugin, is one way to tackle the challenges of the new digital publishing era head on, with an innovative tool designed to provide more bespoke responses to queries and drive traffic back to our site.
"We’ll be actively working with all major parties and search engines to ensure our content is delivered in the most effective manner for users."
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