Louis Lunts, from adam&eveDDB London, is joining Australian independent cummins&partnersNYC as managing director.
Lunts has in the past two years helmed Cannes’ most highly awarded campaign of 2023 in CALM’s “The Last Photo”, earned DDB’s first D&AD Black Pencil for “Hopeline19”, and earned an Emmy nomination for the International Paralympic Committee’s #WeThe15.
He also helped to run adam&eveDDB’s flagship PlayStation, Deutsche Telekom, Volkswagen and BlackRock accounts.
He now takes on the leadership role of cummins&partnersNYC in close partnership with partners Olivia Santilli and Sean Cummins.
He also rounds out the newly refreshed cummins&partners Global Leadership Group, alongside Sarah Raine and Katherine Chen, newly installed general managers of the Melbourne and Sydney offices, respectively.
“I’m beyond thrilled that Louis has joined us,” says Michael McConville, cummins&partners’ Global CEO.
“Louis is a rare talent and a wonderful human. He cares about the work, and he cares about people equally. He’s unfailing in his desire to do right by both of those things, and his exquisitely warm nature means people love working with him. That approach simply leads to happy people and better work. You just can’t say enough how that thought and kindness leads to better outcomes. It’s hard to evidence that better than in Louis.
"Our clients and our people are already feeling the effect of his arrival now that he’s relocated to New York."
McConville himself was nabbed from adam&eveDDB London to run cummins&partners only last year, with Lunts continuing the flow of talent from adam&eveDDB’s home in London.
Both McConville and Lunts spent five years at the UK powerhouse, between them running some of the agency’s most high profile accounts such as Volkswagen, John Lewis, PlayStation, BlackRock, Deutsche Telekom, Campaign Against Living Miserably, The International Paralympic Committee and Frontline19.
“When Michael and I spoke, it very quickly became clear that our shared values could lead to something special," says Lunts.
"We already knew we could create standout work together because we’ve done it before, but the opportunity to shape something new and ambitious was too good to turn down.
"The foundation and enduring client relationships that Liv (cummins&partners NYC Partner, Olivia Santilli) and Sean (cummins&partners’ multi-award winning CCO) have created in New York is deeply impressive and I couldn’t be more excited to help write the next chapter. Sean’s creative pedigree, Liv’s strategic insight and Michael’s global leadership are a winning formula which I can’t wait to unleash across the market”.
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