Livewire launches adtech platform Gameview

By AdNews | 15 November 2023
Indy Khabra.

Global gaming marketing company Livewire is rolling out Gameview, an adtech platform providing a one-stop access point for marketers wanting to reach gamers.

Gameview works across platforms including mobile, PC, console, cloud gaming, and esports, and in a variety of formats, such as display, video, and audio. It also targets all three IAB gaming environments: in-game, around the game, and away from the game.

Indy Khabra, co-founder and media, data and technology lead at Livewire, said with the launch of its proprietary adtech platform Gameview, Livewire is helping clients discover who their targeted gaming audience is, and then enabling a meaningful connection via the right device and at the best time, while being non-intrusive to game play.”

“Gaming is the new gravity of marketing, and we need to ensure that we help brands, publishers and gamers experience a positive outcome that meets the needs of all," he said.

"Gameview enables that at a global scale and is already delivering for blue chip brands. Gameview’s innovations in areas such as attention measurement, partner integration, and having a granular view of the gamer will ensure Livewire remains at the forefront of gaming technology innovation delivering incremental value for marketers.”

“As gaming marketing continues to be a top priority for marketers, we are seeing reallocation of advertising budgets with gaming competing with other channels like CTV for attention-based outcomes and the ability to engage a diverse audience at scale.”

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