Foxtel-owned streaming service Kayo has kicked off its winter codes marketing campaign.
It is led by a TVC showcasing that with Kayo, people can watch every game of the 2020 Toyota AFL Premiership Season and 2020 NRL Telstra Premiership Season, anywhere, anytime.
“Footy is back and there is no better way to enjoy watching every game live and on demand than with Kayo. Our sports line-up over the winter months is incredible – along with every AFL and NRL game, fans can follow all the live action from the Formula OneTM, Supercars, Super Rugby, The Masters, Wimbledon and the NBA Finals just to name a few," Kayo Sports chief creative officer Ant Hearne says.
The Nowhere is Safe from Footy campaign is the first from Kayo’s new creative agency partner Special Group.
Hearne says this is the first of many campaigns with the Sydney independent agency.
“The team at Special Group have a proven track record of achieving incredible results for their clients through impactful creativity that cuts through the noise," he says.
"We are loving having their creative minds focused on the Kayo brand and we are looking forward to the journey together.”
Special Group managing director Cade Heyde says the team are looking forward to helping Kayo build its brand with "plenty of creative highlights" to come throughout the year.
“We wanted to create a simple but impactful way to dramatise that nowhere is safe from this season’s footy and if we’re lucky, hurt some lettuce along the way," Heyde says.
The TVC was based around the idea that someone can take the footy anywhere in Australia with Kayo, so people never know when footy will show up.
In one version, Richmond superstar Dion Prestia and Carlton’s rising star Sam Walsh show up in a local supermarket, and launch themselves off a pallet of toilet paper, taking a hanger and crashing into a shelf of lettuce.
In the second version, Brisbane Bronco’s second rower Alex Glenn and Roosters Premiership winning five-eighth Luke Keary appear at a bus stop.
Keary attempts to side-step Glenn before he’s tackled through the bus stop glass.
“No need to worry for Broncos and Roosters fans, no footy star was harmed in the making of these TVCs, although kudos to our stunt doubles who managed to get the bus stop shot in one take,” Hearne says.
“It was a lot of fun shooting with these guys, Dion Prestia couldn’t wipe the smile off his face all day, to the point where we had to ask him to put his game face on. Their enthusiasm really comes across in the finished product and I hope people get a laugh watching it.”
The Nowhere is Safe from Footy campaign also includes a range of radio, press, digital and OOH, including a new Sydney Tram wrap and key placements across Sydney, Melbourne and Brisbane.
Credits:
Creative Agency: Special Group
Executive Creative Director: Julian Schreiber, Tom Martin
Creative: Nick Cole, Pat Allenby
Design Director: Adam Shear
Executive Producer: Paul Johnston
Producer: Emily Willis
Strategy Director: Dave Hartmann
CEO: Lindsey Evans
Managing Director: Cade Heyde
Business Director: Jake Stopper
Business Manager: Meri Stewart
Media Agency: Havas Media
Client Services Director: Damien Terakes
Account Director: Catherine Edghill
Head of Investment: John Lynch
Investment Director: Stefan Klukowski
Senior Investment Executive: Fraser Johnston
Investment Assistant: Rob Oxley
Media Strategy and Channel Planning: The Hallway
Production Company:
Production Company: Revolver
Director: Matt Devine
Executive Producer: Pip Smart
Producer: Serena Paull, Alex Kember
Edit: Arc Edit
Editor: Daniel Lee
Post-Production: Heckler
Audio: Rumble Studios
Client: Kayo Sports
Head of Marketing, Kayo Sports: Joel Moran
Senior Brand Manager: Stephanie Lukin
Senior Manager Marketing Operations: Tim Micallef
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.