OMD's Katy Eng has been promoted to national director of OMD Diverse, a specialist unit forengaging with culturally and linguistically diverse people, the LGBTQI community, people living with vision or hearing impairments, and First Nations communities.
OMD Diverse works with a number of OMD’s clients including McDonald’s, Telstra, Coles, NSW Government, Victorian Government and Estée Lauder Companies.
Eng has been with OMD for nine years, most recently as OMD Create’s director of content marketing. She will continue in this role as she broadens her remit to include multicultural media solutions and leading the OMD Diverse team nationally.
“I first called Australia home 10 years ago, joining six million other Australians who were born overseas, so I understand first-hand how diverse and special this country is," says Eng.
"20% of Australians speak a language other than English at home and importantly, we are home to the world’s oldest continuous culture. I believe we have a real duty to navigate our agency and clients through the nuances of culture, tradition and language to make each and every Australian feel seen, heard and understood.”
Thomas Hutley, national head of Create, OMD Australia: “Over the past 12 months, Katy has taken an active role in driving agency and client education on our Diverse product and the importance of engaging these key target audiences in a relevant and authentic way.
"This has coincided with a period of rapid growth for OMD Diverse and is testament to Katy’s dedication, passion and client service. I have no doubt we can be supporting more clients in driving the diversity and inclusion agenda and I look forward to seeing Katy lead this across OMD nationally.”
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