Kaimera: Marketers looking for a new type of media agency

Chris Pash
By Chris Pash | 9 June 2021
Kaimera CEO Nick Behr

Independent media agency Kaimera has increased billings by $20 million and staff by 30% since the start of 2021. 

Recent account wins include BritBox, Campos Coffee, Aston Martin and My Muscle Chef.

At the same time the agency has been adding roles, from graduate to manager.

Kaimera CEO Nick Behr: “It’s becoming increasingly apparent that many marketers are looking for a new type of media agency; an agency partner that doesn’t make things more complicated or confuse clients with jargon but is designed to create client-centric media solutions and talk like human beings, not media machines.

"At Kaimera we embrace simplicity. We have a highly experienced and senior team; this allows us to untangle complexity without losing rigour or media expertise.”

Kaimera chief strategy officer Stewart Gurney: “Historically complexity has been used by media agencies to justify value and, on occasion, confuse clients into specific deals or ways of thinking.

"We believe our value lies in our ability to make media work for our clients and not add to their already increasing responsibilities.

“For many local marketers who do not have the luxury of big teams or in-house media experts, media is less than 5% of their job. They have more than enough to do. Our job as their agency should be to relieve their mental load, not add to it.”


Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus