Unified retail media platform Zitcha has appointed Josh Forsyth as APAC sales lead.
As well as growing Zitcha’s Australian and New Zealand business, Forsyth will help lead its push across Asia.
Forsyth joins Zitcha after more than eight years working in senior sales, partnerships and operations roles for adtech businesses including Yahoo, The Trade Desk and Vistar Media.
He will report to Zitcha’s chief revenue officer Nick Hinsley.
"The appointment of Josh is the exciting next development in Zitcha’s continued success locally and our move into Southeast Asia and beyond," Hinsley said.
“While we are a technology business at heart, it is the expertise of people, such as Josh, who put customers first and become trusted advisors for retailers in this new and fast growing retail media space. This depth of talent and capability within Zitcha enables retailers and brands to navigate what is the third and biggest wave in digital advertising after search and social, and we're delighted Josh is on the team."
Forsyth said that Zitcha is a market leading retail media platform that continues to innovate to meet the needs of retailers and brands that understand the value in building and operating effective retail media networks.
"Having watched its success from afar for a while now, I’m delighted to join the team as we capitalise on existing Australia and New Zealand opportunities and turn our sights to the phenomenal opportunities that exist across Asia," he said.
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