Jordan Scott has rejoined Veridooh as agency and partnerships director for Australia and New Zealand.
Scott, who was most recently commercial director at SeenThis, brings more than 15 years of experience across OOH and adtech to the role. He will be responsible for strengthening Veridooh’s relationships with media agencies, brands, and media owners as the demand for independent verification across all OOH formats continues to grow.
Scott had previously worked at Veridooh from 2019 before leaving in late 2022 to pursue other opportunities.
In the newly created role, Scott will lead the sales and account management teams to help clients leverage Veridooh’s campaign delivery data to maximise the value of their OOH investments.
Veridooh cofounder Jeremy Yang said its thrilled to have Scott back on the team as it continues to scale across Australia, as well as in other markets around the world.
“Jordo played a significant role in Veridooh’s success during his previous time with us," said Yang.
"As one of the core members of the team when we first launched, he understands our product through and through. After being away for just less than a year, it’s great to have him back working closely with Mo (Veridooh cofounder) and I - now he knows we meant it when we said Veridooh would welcome him back in an instant!”
Scott said the people, the product and the industry brought him back to Veridooh.
“Veridooh’s SmartCreative remains a leader in independent OOH verification and it’s developing in exciting ways," said Scott.
"I look forward to working with the Veridooh team once again, they are one of the most passionate and joyful teams I’ve had the pleasure of working with and continually push themselves to build innovative products to ensure our clients are getting the most out of their OOH campaigns.”
Scott’s appointment follows the recent expansion of Veridooh’s sales team with Kate Crook joining as group sales lead (VIC, QLD, SA, & SA). Crook’s appointment earlier this year marks Veridooh’s first Victoria-based hire.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org