JCDecaux wins Sydney metro buses pitch

By AdNews | 6 May 2024

JCDecaux has been awarded the Transport for NSW (TfNSW) bus advertising contract for all buses in the Sydney Metropolitan regions after winning a competitive tender.

It extends JCDecaux’s Transit reach across the whole of Sydney Metropolitan regions into LGAs including the Northern Beaches, the Hills District, Campbelltown, Liverpool, and Camden. JCDecaux will now oversee advertising for a fleet of over 3,200 buses. 

JCDecaux’s bid included a strong focus on data innovation as well as positive impact aligned with the company’s Environmental, Social, and Governance (ESG) strategy and Reconciliation Action Plan. JCDecaux has created the Low Emissions Bus Network product, allowing advertisers to display across the growing electric bus network.

This month, JCDecaux was successful in retaining the Adelaide bus advertising contract after a competitive tender process. The contract, managed by the South Australian Department of Transport & Infrastructure (DIT), will last for seven years. 

JCDecaux has also successfully renewed its Perth bus advertising contract, as well as holding the bus contract in Brisbane and the tram and bus contracts in Melbourne.

CEO of JCDecaux Australia and New Zealand said, Steve O'Connor, said in an era of digitisation across most out-of-home products, bus advertising maintains significant appeal for advertisers through its distinctive blend of broad audience reach, high frequency and visibility, and cost-effectiveness.

"It presents a powerful format for advertisers seeking to build their brand, amplify their message and effectively engage with diverse audiences," he said.

"This expansion to our portfolio also provides an exciting platform to relaunch Transit later this year with innovations and impactful product enhancements.”

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