JCDecaux lands exclusive with Adelaide Airport

By AdNews | 30 March 2023
Image supplied by JCDecaux.

JCDecaux has won a competitive tender for Adelaide (AAL) and Parafield Airports, replacing oOh!media, which held the contract for 20 years but did not take part in the pitch. 

The outdoor media company has been appointed exclusive advertising partner of all in-terminal and roadside opportunities, across both airport precincts.

The tender win comes off the back of JCDecaux’s competitive tender win for Perth Airport earlier this year.

The new deal, starting in May 2023, includes a full refresh of the assets in the terminal and three new digital large format external billboards.

Programmatic trading will be enabled through VIOOH, the global digital out-of-home marketplace. Brands will be able to reach new and relevant audience segments, which can be qualified and quantified with JCDecaux’s proprietary Airport Audience Measurement system, AAM.

Steve O’Connor, CEO of JCDecaux, said: “JCDecaux has many long-term relationships with airports across Australia and New Zealand, as well as across the world.

"Securing the in-terminal and on-airport assets at Adelaide Airport, expands on our roadside billboard portfolio that we have held with AAL for many years. This win uniquely positions JCDecaux to deliver a seamless customer experience throughout Adelaide Airport connecting with travelers at every touchpoint of their airport terminal journey.

“Joining our ANZ AIRPORT portfolio including Perth, Sydney, Auckland, Christchurch and Queenstown, JCDecaux AIRPORT provides an unrivalled airport advertising network that can offer national and trans-Tasman solutions to advertisers.” 

Adelaide Airport MD, Brenton Cox, said: “We’re excited to team up with JCDecaux as our airport precincts continue to grow in terms of both passenger numbers and on-airport business development.

“Both Adelaide and Parafield airports sit in prime locations, offering excellent brand connectivity with advertisers’ key markets, while our recently expanded domestic and international terminal offers prime space to reach domestic and international audiences.”

Elise Taylor, group director – enterprise, oOh!media said: "oOh!media made a deliberate decision not to tender for the Adelaide Airport out-o-home advertising contract in line with our broader Network strategy. 

"oOh!'s long standing and recently extended partnership with Qantas means our presence in Adelaide Qantas Lounges remains unchanged. 

"We continue to deliver a national Fly advertising solution that reaches affluent business audiences at scale and at every stage of their journey.".

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