Auto marketing agency DBC2 has appointed Jason Fisher to the newly created role of CEO.
Fisher, as a new shareholder of the business, joins DBC2’s board of directors and will work alongside founder and MD Dale Brittain and creative director, Anthony Crivelli.
Fisher’s immediate remit encompasses day-to-day agency operations and development of the agency’s business growth strategy as it moves towards launching an expanded offering.
Brittain said Fisher brings a wealth of experience and a proven track record in the automotive sector to DBC2, making him an ideal leader to spearhead DBC2’s ambitious growth strategy.
“Australia’s automotive market is undergoing rapid transformation bringing tremendous opportunities for DBC2 to make a significant impact. We need someone of Jason’s calibre on the team to help us achieve the goals we have always strived to realise," he said.
“While it is business as usual for me and DBC2’s team, Jason’s smarts will help the agency achieve these goals; he is a highly successful businessman with a passion for innovation, and a key understanding of market trends and the importance of delivering the perfect customer experience every time. I can’t wait to see where our partnership will lead.”
Previously, Fisher established a database marketing company for OE dealerships, CRMA, in 2008. He will maintain an active role in CRMA on top of his DBC2 responsibilities.
He said he looks forward to working with Brittain and his team to drive innovation, enhance client satisfaction and solidify DBC2’s position as a leader in automotive marketing.
“I will build heavily on DBC2’s past legacy of success but with a new strategy and brand offering underway we will be aiming to set new benchmarks in the industry. I can’t wait to get started," he said.
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