James McGrath becomes Clemenger creative director at-large

Maha Obeid
By Maha Obeid | 23 August 2021
James McGrath steps up as Creative Director at-large at Clemenger Group on October 1, 2021

Clemenger BBDO Melbourne’s creative chairman James McGrath is moving into the newly-formed part-time position of creative director at-large.

McGrath begins his new role in October and will support and mentor the group’s creative leadership across Australia and New Zealand. He will chair a newly-formed Creative Board which will include the group’s chief creative officers and executive creative directors. The board is tasked with developing and enhancing the group’s creative product.

Clemenger BBDO Melbourne’s joint executive creative directors, Jim Curtis, Rich Williams, and Ryan Fitzgerald, will continue leading the agency’s creative department.

“James is undoubtedly one of the all-time great creative leaders, respected by his peers locally and abroad," says Robert Morgan, group executive chairman at Clemenger Group.

"He’s been a stalwart of one of Australia’s most brilliant creative companies for over 14 years, and I couldn’t be more thrilled that he’s chosen to continue his journey with us. Our creative product and our creative leaders will be all the better for it.”

McGrath joined the agency in 2006. During his tenure, Clemenger BBDO Melbourne has created work including Four'N Twenty’s Magic Salad Plate, NAB’s Break Up, Carlton Draught’s Slow Mo, TAC’s Meet Graham, SNICKERS’ Hungerithm,and airbnb’s Until we all Belong.

“With thanks to the deep inter-generational creative culture of Clemenger, I have never underestimated the power of creativity to solve the greatest of problems and the inspired individuals whose orbit we have the good fortune to be in,” McGrath says.

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