It's Friday unveils brand refresh for ELMO Software

By AdNews | 15 November 2023

The world of HR has changed a lot since ELMO was founded 21 years ago, and it was time that the brand - how it looked and communicated changed with it. 

It’s Friday worked with ELMO to develop a new purpose, vision, and values to articulate how and why it does business and provide a strong foundation for ELMO’s next phase of growth.

The next part of the brand update was to develop a new brand identity, to drive distinctiveness in an increasingly competitive landscape and position ELMO for a more impactful future.

After two decades with its signature red, white, and blue, ELMO has embraced a bold and confident new look to reflect the big, bold changes within the HR community the company serves.

Kate Jones, chief marketing officer at ELMO, said the It’s Friday team have led the company to a more distinctive and thought-provoking brand.

"At its most effective, our brand should encompass the perceptions, reputation, and experience that our clients have with us. Our new brand firmly does that," said Jones.

Vince Lagana, chief creative officer, and co-founder at It’s Friday, said the new design system was inspired by all the amazing things that make ELMO a force in the HR world.

"It reflects the brand’s data and software capabilities in a bold and contemporary way that brings a breath of fresh air to the category," he said.

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