iSelect looking for new media agency

By AdNews | 26 September 2014
 

Media buying agency M2M and tech company iSelect have parted ways, with iSelect's media business now up for grabs.

It told media today that it is now looking accross the market at all the players available before a request to pitch is sent out to short-listed candidates later this year.

AdNews understands that the split was amicable, and while M2M was invited to pitch as part of the process, it declined to do so.

Iselect said that it was looking to review its options as the company continues to grow and evolve.

It currently employs a hybrid internal/external buying plan, but said it may be open to "fresh ideas".

"A hybrid internal and external media solution seems to make the most sense for us," iSelect's marketing director Geraldine Davys said.

"It's worked well for us over the last few years, and I'm looking forward to seeing the fresh ideas that this process will no doubt elicit from the market."

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