Interweave rebrands as WEAVE

By AdNews | 1 March 2023
 
Marijana Simunovic and Dan Cookson, WEAVE co-founders; image supplied by WEAVE.

Melbourne-based creative company Interweave Group - with a client roster including Lion Beverages, Four Pillars Gin, and Brown Brothers Family Wine Group - has re-branded to WEAVE and launched a new website.

The agency has built an portfolio of clients in the alcoholic beverages space, including Devils Corner, Angove Family Wines, Innocent Bystander, Pizzini Wines, Voyager Estate and Melbourne Martini.

Dan Cookson, co-founder and creative director, said: “The most successful and relevant brands today are the ones that are comfortable evolving, adapting, and responding to the changing world around them. WEAVE represents this sense of movement - the creativity, flexibility and agility required to be relevant and meaningful.

"In this sense, WEAVE represents both the way we work, but also the brands we love to partner and grow with brands with depth, dimension, stories and a voice.”

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