Insurer CGU moves media to Mindshare

Arvind Hickman
By Arvind Hickman | 31 January 2018

IAG has moved the CGU media buying and planning business to Mindshare as part of a group consolidation.

According to Nielsen, its media spend between January to December 2017 was $3 million.

Mindshare has held the IAG account since the start of 2015, but this will be the first time the agency will work with CGU.

GroupM stablemate MediaCom won the CGU media account from Carat three years ago, but Bohemia was working with CGU on a project basis prior to the switch to Mindshare.

“We’re pleased to extend our partnership with Mindshare as we move into 2018. It will be an exciting year for IAG brands and our work with Mindshare will be key to our ongoing success,” Brent Smart CMO for IAG says.

“We are thrilled to be working with CGU and including them in our overall IAG relationship. We have thoroughly enjoyed working with IAG over the past few years and very much look forward to working with CGU team going forward,” Mindshare CEO Katie Rigg-Smith says.

Aaron Achurch, client leader from Mindshare, adds: “I’m really looking forward to working with CGU as part of the IAG consolidation. The IAG team has great vision and energy which is contagious. We’re excited about expanding our partnership with IAG.”

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