Innocean names Jasmin Bedir as Australian CEO

Paige Murphy
By Paige Murphy | 22 June 2020

Creative agency Innocean has appointed Jasmin Bedir as its Australian CEO following an extensive search.

Bedir replaces Peter Fitzhardinge who announced his departure from the agency in March after five years in the top role.

Bedir brings more than 20 years’ experience in advertising, strategy and business growth to Innocean.

She was most recently managing director for Spark44 in Sydney since the agency opened in Australia in 2015, and also for the newly-established Singapore and Taipei offices.

She was also part of the agency’s global leadership team and the digital acceleration team which aims to drive digital transformation for the network.

Prior to Spark44, Bedir worked with a number of creative agencies including Saatchi & Saatchi as group business director, Droga5 and JWT Sydney, as well as German agency Jung von Matt.

Her client experience includes NIB Health Insurance, Carnival Cruise Line, Nokia, Smirnoff, Energizer’s Schick range, Tourism Ireland, BMW, MINI and Nintendo.

Innocean Worldwide regional head Hayden Yun says Bedir wealth of client and leadership experience and skills will help grow the agency's Australian operations.

“Jasmin has a proven ability to build businesses, lead teams, champion creativity and drive digital infrastructure," Yun says.

"She has also worked extensively overseas and in Asia so understands change management across diverse cultures and markets."

Bedir says she was excited to work with Innocean to extend its growth trajectory and build further digital capability.

“I am at heart an entrepreneur and very passionate about brand building and there is a great opportunity now to transform Innocean into a progressive 21st century agency model," she says.

"I’m a big fan of the whole customer journey for clients as well as social and digital strategy opportunities.

“I’m thrilled to join Innoceans’s talented team as we look to take the agency model from good to great and actively pursue growth opportunities.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus