Initiative Australia has committed to support batyr as a charity partner, supporting the youth mental health not for profit in promotion of the Splash the Stigma swim fundraiser that's returning for its fifth year.
Initiative Australia has worked in a pro-bono capacity to secure free media spots for Splash the Stigma, batyr’s annual drive to "turn the tide on mental health", via a swimming challenge which takes place throughout February, asking participants to swim any distance throughout the month while raising money through their personal network.
Media partners include Nine, Seven West Media, Paramount, Nova, ARN, ATN, JCDecaux, Alliance Outdoor Media Group, oOh!Media, Workplace Media, Val Morgan Outdoor, Tonic Media, Motio, The Media Shop, Pedestrian Group, Are Media, News Corp, Playground XYZ, and Concrete Playground.
Initiative’s senior partnerships executive, Olivia Coxon, says supporting the Splash the Stigma campaign in 2024 is a chance for the agency to meaningfully contribute to the worthy cause of youth mental health.
"We were blown away by how enthusiastic the industry was about helping batyr. With the media community’s generosity, batyr will be able to continue to deliver their life-changing in-school and in-uni education programs, helping our young people to better understand and look after their mental health," she says.
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