Initiative appoints Renae Joseph chief of staff

By AdNews | 13 February 2023
Renae Joseph

Media agency Initiative has appointed its first chief of staff, promoting long term employee Renae Joseph.

Joseph’s remit will see her act as liaison between staff, senior executives and the CEO, acting as a sounding board for decision making, a senior strategic partner and the driving force for the implementation of key organisational priorities. 

Melissa Fein said a chief of staff’s role is not for the faint hearted, it’s incredibly variable with vast responsibilities but is a key strategical appointment necessary to manage the daily complexities of a fast-paced media agency.

Fein said: “I know Renae is capable of managing such a huge task and I am delighted she has accepted this role.

“Renae is unparalleled at anticipating challenges and managing sensitivities, she has often triaged an issue and solved the problem before I’ve even heard of it.

"She understands what makes a leader tick and will continue to help foster opportunities for our people and build great relationships with key clients and media partners."

Previously Joseph led the marketing and operations function for Initiative and has been part of the Mediabrands family for nearly a decade. Most recently she has played a key role in the transformation journey of Initiative and is renowned across Mediabrands for her “can do” attitude and her ability to drive business outcomes.

Prior to that she was the national business and production manager at Network Ten and the trade marketing manager at News Corp Australia. 

Fein continued: “Understanding what makes a leader tick, interpreting their needs and knowing when to action a matter on my behalf falls squarely on Renae’s shoulders.

"I know she’s up to the task and will continue to be an asset to our agency.”

Joseph said: “I’m thrilled to have the opportunity to step into this new role straight off the bat from returning from parental leave.

"I’m excited by the diverse remit this role offers and the chance to continue to shepherd Initiative’s progressive culture.

"A heartfelt thanks to Mel, Sam and my colleagues for believing in me, and fostering an environment where I can progress my career, whilst being an active, involved mother to my three beautiful boys.”

Joseph’s new role is effective immediately.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus