Industry Profile: ShareRoot CEO, Noah Abelson

Lindsay Bennett
By Lindsay Bennett | 5 July 2016

Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. 

Today we head to California to speak to CEO and co-founder of visual marketing startup ShareRoot, Noah Abelson.

Duration in current role/time at the company:

Three and a half years.

In one sentence, how would you describe what the company does?

We bring brands and consumers closer together by enabling consumers to create and provide the photos, videos, and text that people see in advertising and marketing.

In one sentence, what does your role involve?

Multi-tasking/mandatory lack of prolonged focus.

Within the last six months/year, what stands out as the company’s major milestones?

Client growth across geography and industry, in addition to building the features that brands and consumers want (ahead of schedule).

Best thing about the industry you work in:

Rapid change and dynamic growth.

Previous industry related (ad land/ad tech) companies you have worked at:

AdParlor, Adknowledge, Wildfire.

Career-wise, where do you see yourself in three years time?

Running a larger and further reaching version of ShareRoot.

What is the elephant in the room? The thing that no one is talking about – but they should be.

Why my Grandma won’t stop sending me Snaps.

Tell us one thing people at work don’t know about you?

No can do - I'm an open book.

Top networking tip:

Not all situations are comfortable, but they are likely worth it.

My favourite restaurant for a business lunch is:

Coffee. I am ferocious and uncontrollable with food- I get distracted.

My favourite advert is:

Stub Hub’s Ticket Oak.

My must-have gadget is:

Piece of dental floss (or Bluetooth headset if you prefer serious).

My favourite media is:

Smoke signal and bird calls.

My favourite TV show is:


The last book I read:

The Hard Thing About Hard Things

My mantra / philosophy is:

Life is a collection of experiences, so dive right in.

I got into advertising/ad tech/marketing etc because:

It can be impactful.

If I wasn't doing this for a living, I'd be:

Fighting to end modern day slavery or dog walking.

In five years' time I'll be:

Running ShareRoot and contributing time to a non-profit.

Define your job in one word:


What's your poison:

A drinking fountain that doesn’t work - sends me into a swirl of depression... In one moment you think you have come across the man made gift to society and next you learn that you will remain parched.

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