Industry Profile: Rebecca Townsing at JR Management

By AdNews | 13 June 2024

In this series, AdNews takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. This time it's JR Management CEO/founder Rebecca Townsing.

Time in current role/time at the company:

CEO/founder since February 2014.

How would you describe what the company does?

JR Management is a dynamic and innovative talent management agency that has been operating for over 10 years across Australia, New Zealand, and Asia. The agency was founded to address the lack of quality representation in the industry and improve the opportunities for talent and professionals. As the first commercial agency to represent drag artists in the region, the agency has a deep understanding of the importance of representation and celebrates the LGBTQIA+ community in all of its events. JR Management proudly represents talent with disabilities, providing a safe space within the creative industry and ensuring they have access to the same opportunities as all other talent. 

What do you do day-to-day?

On a daily basis, I scout and interview talent, negotiate contracts and opportunities, arrange castings, confirm jobs, organise events and networking opportunities, schedule photoshoots, and conduct client meetings and strategy calls. Our tasks are diverse and dynamic, ensuring our talent receive the best opportunities in the industry.

I consider myself incredibly fortunate. Every day, I have the privilege of making dreams come true for talented individuals, whether it's for a brief moment or a long-lasting career. The thrill of making that call to say, "You got the job," is unparalleled.

My dedication and expertise have fuelled JR Management's growth and significantly boosted the success and visibility of our talents.

We are JR Management, and I am one incredibly proud woman!

Define your job in one word:


I got into marketing/advertising/media/tech because:

The agency was founded to address the lack of quality representation in the industry and improve the opportunities for talent and professionals.

What’s the biggest challenge you face in your role?

The biggest challenge in my role at JR Management is ensuring true inclusivity and diversity in an industry that often falls short. It requires continuous effort to educate and push for talent to be selected based on their abilities rather than their appearance. Additionally, navigating the complex dynamics of expanding our operations internationally while maintaining the unique, supportive environment we are known for is a constant endeavour. Balancing these aspects to provide equal opportunities for all talent remains a significant challenge.

What’s the biggest industry-wide challenge you’d like to see tackled?

Inclusivity and diversity remain challenges in the industry, with many large productions and corporations appearing to cast widely but often falling short in their final selections. At JR Management, we strive to educate and advocate for selecting talent based on abilities and skills rather than appearance. We emphasise the importance of true representation and aim to influence casting processes to reflect genuine diversity and inclusivity.

Notable campaigns you have worked on:

The list is too long to include, however, here are a few highlights and projects we have worked on that we are extremely proud of… Masked Singer Australia, RuPaul Drag Race Australia, L’Oreal Professionnel, Fenty Beauty, 1% Game Show, Sustainability Victoria, Red Cross, Disney+, Heartbreak High on Netflix, Pieces of Her on Netflix, Seriously Red on Netflix, Universal Studios, Marvel, Warner Bros, Coca-Cola, WBBL, Commonwealth Bank LGBTQIA+ Charity Gala and many more!

Who has been a great mentor to you and why?

My talent and team are my greatest mentors and motivation. I learn from them daily, striving to create the environment and opportunities they deserve. JR Management stands out as a unique agency, distinguished by our distinct operational approach and dedication to our talent.

Words of advice for someone wanting a job like yours?

Always remember why you started; losing this will diminish your vision and drive to serve your clients and talent. Success requires hard work, visibility, and trust. Communication is crucial in this industry: listen to what talent and clients truly want and need. As the connector, understanding the people you work with is essential. Hustle, build strong relationships, and keep your original motivation at the forefront.

If I wasn't doing this for a living, I'd be:

I can't imagine doing anything else for a living. I feel incredibly fortunate to work in this magical industry, making dreams come true. I've found my passion, experienced it firsthand, and built an incredible company around it.

My mantra is:

Every no you get, closer to a yes you are! Without goals there is no pathway for you to walk. Be kind, take opportunities and hustle!

My favourite advert is:

The iconic Carlton Draught TVC but also the incredible World Down Syndrome Day Campaign.

Music and TV streaming habits. What do you subscribe to?

Spotify and podcasts all the way!

Tell us one thing people at work don’t know about you?

I used to be a Disney princess and worked at Tokyo Disneyland! I played Cinderella, Ariel, Blue Fairy (from Pinocchio) and my absolute favourite character… CRUELLA DE VIL.

In five years' time, I'll be:

Expanding operations into more countries, especially in Asia, will create even more opportunities for our Australian talent to work overseas and for international talent and clients to collaborate with us.

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