In this series, AdNews takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. This time it's dentsu Queensland programmatic executive Oyun Batsaikhan.
Time in current role/time at the company:
Over a year.
How would you describe what the company does?
I really think that the work we're doing at dentsu is going to make a big difference. It's not just about helping businesses - it's about helping society, individuals, and bringing all these benefits together in one place.
What do you do day-to-day?
Every day is a new adventure. I'm in charge of planning, executing, and refining different strategies with innovation & creativity on various platforms. I make sure they all line up with our benchmarks and perform at their best.
Define your job in one word:
Dynamic!
I got into advertising/ad tech/marketing etc because:
I love the whole world of entrepreneurship and business! I'm all about problem-solving, and I know that advertising and marketing are key to making a business really successful. That's why I'm super excited about becoming an expert in this field.
What’s the biggest challenge you face in your role?
The biggest challenge I face in my role (programmatic trading) is often navigating the evolving landscape of technology and keeping up with its rapid pace of change. This dynamic environment requires constant learning and adaptation to new tools, platforms, and methodologies to ensure that I remain effective and relevant in my work.
What’s the biggest industry-wide challenge you’d like to see tackled?
Data Privacy: I get that lots of tech companies are trying to tackle this issue, but I've got a cool idea for a startup that's a bit different. Imagine a platform that actually pays users a fair share when their data is used for ads! And with stricter legal control over personal data, using audience data that people have actively consented to could be a super effective way to go.
Previous industry related companies you have worked at:
Wavemaker/ Resolution Digital.
Who is/has been a great mentor to you and why?
I feel really lucky to have a mentor like Leisl who's been with me from the start, guiding me through everything. She's a total digital pro with tons of experience and knows everything about clients and media. Learning from someone like her is helping me get better and better at what I do.
Words of advice for someone wanting a job like yours?
You're on the right track! You've really put in the effort, getting ready for all those training sessions, parties, and cool events.
If I wasn’t doing this for a living, I'd be:
My alternative aspiration would be to engage in business ventures somewhere around the world. This goal still holds significance for me.
My mantra/philosophy is:
I grew up in a Buddhist family, and it really influenced the way I see the world. I've also been into Stoic philosophy, which is kind of like Buddhism in some ways. There's this saying, "Accept what you can't change and change what you can," that I try to live by. And my grandma always told me to appreciate people who help me and to help others without expecting anything back, which has really stuck with me.
My favourite advert is (and why):
I saw the Un-Australia: Lamb ad recently and thought it was great! It's not only funny but also shows off how diverse and rich Australian culture is, which I really appreciate. Plus, I've got a soft spot for lamb ribs - they're just so delicious!
Music and TV streaming habits. What do you subscribe to:
I love binge-watching shows! I have subscriptions to Netflix, Disney+, Apple TV, and Paramount+, and I usually switch them up every month depending on what I want to watch.
Tell us one thing people at work don’t know about you?
I grew up as a nomad, moving around Western Mongolia four times a year, which I really love.
In five years times, I'll be:
I'm thinking about doing a Ph.D. in sustainability, focusing on digital marketing. I'm considering studying in China, but I'm also open to the idea of starting my own business someday, although I haven't figured out what it might be yet!
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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