Industry Profile: Good Things co-founder and managing director Jeremy Chen

9 February 2021

Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

This week we speak to Good Things co-founder and managing director Jeremy Chen.

Time in current role/time at the company: 
Eight years.

How would you describe what the company does?
Good Things are reinventing the way brandable products are sourced and ordered.

What do you do day-to-day?
Formulating our strategy and driving our marketing.

Define your job in one word:

I got into marketing because:
IT in 2003 was boring.

What’s the biggest challenge you face in your role?
Attracting and retaining top people.

What’s the biggest industry-wide challenge you’d like to see tackled?
The industry as a whole probably doesn’t attract talent like more financially lucrative industries do.

Previous industry related companies you have worked at:
Foster’s and Philip Morris.

Notable campaigns you have worked on:
Metricon homes home buyers gifts and Vegemite Australian Open campaign.

Who has been a great mentor to you and why?
Fay Jamieson (an SBMS mentor) who was an amazing old fashioned get it done or drop in and say ‘Hi’ type towards sales and management.

Words of advice for someone wanting a job like yours?
Be prepared to make sacrifices in your non-work life and go above and beyond to ‘get it done’.

If I wasn't doing this for a living, I'd be:
Working in the family business, Mr Chens.

My mantra is:
Make it happen. No excuses.

My favourite advert is:
Heineken’s Father and Son ad - thoughtfully blended mix of head and heart into a sensible marketing message.

Music and TV streaming habits. What do you subscribe to?
Strava, Kayo and Stan.

Tell us one thing people at work don’t know about you?
I work most nights between 8pm and midnight.

In five years' time I'll be:
Over 40! Doing everything the same except 200% better.

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