Industry Profile: DataXu country manager Matthew Joyce

Pippa Chambers
By Pippa Chambers | 3 February 2017
Matthew Joyce

Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

Last week we spoke to Southern Cross Austereo's (SCA) head of content for Hit Network, Gemma Fordham. This week we speak with DataXu's AUNZ country manager, Matthew Joyce.

Duration in current role/time at the company:

Three years.

In one sentence, how would you describe what the company does?

DataXu is an independent, programmatic, data and analytics company.

In one sentence, what does your role involve?

Helping marketers and agencies successfully implement programmatic thinking into their strategies.

Within the last six months/year, what stands out as the company’s major milestones?

Named as the number one DSP by Forrester Research certainly was very humbling. Launching the industry's only cross-device marketing technology that allows customers to bring their own data, industry's only Fraud Free Guarantee independently measured.

Best thing about the industry you work in:

Right at the forefront of the biggest change since TV was invented.

Previous industry related (ad land/ad tech) companies you have worked at:

Carat, ZenithOptimedia, Beyond Interactive (Mediacom Digital), TMS.

Career-wise, where do you see yourself in three years’ time?

Still at DataXu, continuing the drive to help marketers and their agencies become more efficient with marketing challenges.

Tell us one thing people at work don’t know about you?

I have moved around a lot. I’ve lived in Sydney, Melbourne, Brisbane, London, Ann Arbor (USA), and three other towns in QLD (Nambour, Townsville and Home Hill)... This is my third stint in Sydney but the longest at nine years.

Top networking tip:

Just say ‘hi’. No point sitting in the corner and not talking to anyone.

My favourite restaurant for a business lunch is:

Toko Surry Hills – just magic food.

My favourite advert is:

Carlton Draught Big Ad... This was the ad every marketer wanted to replicate and was used in every presentation. It was the beginning of sharing and viral.

Or the original BMW “The Hire” series... I remember waiting hours for that to download and watch... Specifically the James Brown episode...

My must-have gadget is:

iPad mini – must have for any parent.

My favourite media is:

TV. Mainly the new wave of connected and digital TV and on demand viewing.

My favourite TV show is:

WestWorld – first show in a long time that really has me stumped as to where it’s going.

The last book I read:

The first book in the “Game of Thrones” series, ‘ A song of Ice and Fire ‘. I thought I could just sneak them all in the break... I don’t think I can catch up.

My mantra / philosophy is:

Honesty is the best policy.

I got into advertising because:

I kind of fell into it off a friend’s recommendation. Now I’m here I love that it’s the perfect blend of math and emotion.It’s an amazingly rewarding career.

If I wasn't doing this for a living, I'd be:

Still dreaming of playing in the NBA.

In five years' time, I'll be:

Still building teams and businesses, but with another FIVE years of experience to draw from.

Define your job in one word:


What's your poison:

Hendricks Gin and Tonic with Cucumber.

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