Industry Profile: CHE Proximity creative director Cameron Bell

25 June 2019

Our Industry Profile takes a look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

This week we speak to CHE Proximity creative director Cameron Bell.

Time in current role/time at the company:
Time is a flat circle, but the calendar says three years.

How would you describe what the company does?
When it stops changing, I’ll let you know.

What do you do day-to-day?
We spend a lot of time hanging out with our creative teams, chatting through work, staring at walls, chatting through more work, deciding what to eat, chatting about anything else instead of work, then selling all of our chats to clients.

Define your job in one word:

I got into advertising because:
My sister works in advertising. When I was a kid she would sometimes have to look after me. At the start of the day she would bring me into her agency and drop me off in the creative department. Being around that much laughter and distraction, where there were no suit ties or 9am starts, and that it was still considered a job, that widened my eyes. From those days on I knew that’s all I wanted to do.

What’s the biggest challenge you face in your role?
Making sure everyone actually loves what they are making.

What’s the biggest industry-wide challenge you’d like to see tackled?
Diversity. We just aren’t there yet.

Previous industry related companies you have worked at:

Notable ads/campaigns you have worked on:
Carsales AutoAds, RACV Overconfidence Cover, Swann Inconvenience Stores.

Who has been a great mentor to you and why?
I think you learn what you want to be and what you don’t want to be from everyone you work with.

Words of advice for someone wanting a job like yours?

If I wasn't doing this for a living, I'd be:
Trying to get a job in it.

My mantra is:
Don’t be a dickhead to people.

My favourite advert is:
Most of what Nike do. Nothing Beats a Londoner is a stand out.

Music and TV streaming habits. What do you subscribe to?
I’ll watch anything for three episodes and then usually tap out.

Tell us one thing people at work don’t know about you?
I’m not actually a trained singer.

In five years' time I'll be:
Still making banner ads.

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