Howatson+Company is the AdNews Independent Agency of the Year for 2022, taking the title from a strong field of finalists: The Royals, Match & Wood, Emotive and Thinkerbell.
On stage accepting the award, Howatson+Company said: "Being independent means everything to us - it means we can work with the clients we want and have a bit more fun at the end of the day."
The judges said: “They push the boundaries with their work. Almost perfect entry. Brilliantly written. Compelling entry. Very profitable already.
"Great structure and lots of thought into people reward. Great work coming from the business, impressive awards, and results.”
Howatson+Company: “Every independent agency is forged under its own circumstances. We left the protection of a holding company at the top of our games, to create Howatson+Company.
"To protect people by assessing profit ratios long term, not month by month. To invest in capability before our clients need them. To select clients who reflect our values, and say no to those who don’t. To support our local community with pro bono work and financial support. And to build our agency around the belief that creativity is a team sport.
"We’re delivering intersectional creativity to the benefit of client growth. We pursue creativity in all its forms and do this through intersectional creativity. The bringing together of left and right brain thinking to service inside and outside our clients’ businesses.”
Thank you to our sponsors:
Presenting Partner: TikTok
Supporting Partners: ACM, AMOBEE, Audience360, captify, FOXTEL Media, Google, LITTLE DOT STUDIOS, NOVA Entertainment, PubMatic, Quantcast, SEVEN, SAMSUNG Ads, StackAdapt, twitch, VISTAR MEDIA
Associate Partner: ExtremeReach
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.