AdNews Newsletter
"Overall, I think this is positive for the industry at large."
Rather than bold growth.
LinkedIn and Aussie Broadband.
To launch its compact shaver range.
Success is going to come from simplifying and collaborating.
When you take a retrospective look at 2024 it’s apparent how huge the changes are that we have seen.
For 2025, my hope is that marketers can take a step back from the overwhelming noise of technology and...
Survey 8 saw an annualised 12.3 million Australians tuning in each week.
"Meg’s Flowers denied some consumers the opportunity to make an informed decision to support a local...
By pairing heartfelt imagery with unexpected phrases, the cards encourage Australians to reach out to...
For the first time since 2017, less than half of Australians watched FTA TV and almost as many watched...
Aussies now spend over a third of their time connecting with radio, podcasts and streaming, a trend that...
Listening to and including more people.
Brands and agencies must capitalise on efficiency opportunities and then double down on what sets them...
Paul Sigaloff, Chris Ellis, Robert Iannazzo, Remi Barley, Alexis Denby, Stuart Smith, James Corbett, Max...
We can take a lot of what we learnt from this year into 2025.
The Global Media Sustainability Framework.
Time to get the tinselk out and Carols playing.
Part of a larger strategy to invest in data and technology-driven solutions.
Spotify Wrapped is more than just music, its culture wrapped too.
The federal government’s Bargaining Incentive.
"I fell into this industry purely by accident when I was a student back in Germany."
" ... embodies the spirit of a challenger brand."
“Simplify” operations and save $15 million.
The NOVA-owned stations saw rises in both overall and breakfast share in the capital cities.
A $5 million deal.
While the market continues to be unpredictable, one thing remains clear: social media continues to play...
Agency mergers and acquisitions to accelerate in 2025.
To EGM of Adelaide and Western Australia and GM and head of sales for WA regional respectively.
Simply throwing money at digital ads won't cut it anymore.
A pivotal year for commerce and retail media, and for the role that agencies play.
People demanded authentic and relatable content,.