History Will Be Kind evolves influencer offering

By AdNews | 14 November 2023
History Will Be Kind team

Creative communications agency History Will Be Kind (HWBK) has evolved its influencer offering History Makers by integrating new technology, data and creative strategy.

Led by Simone Bevan, director of Integration, the offering's point of difference is anchored in true customer centricity.

"Ensuring everything we do ladders back to our audiences’ interests, needs and aspirations. This is underpinned by a focus on metrics that matter and deep expertise in social content and platform evolution," Bevan said.

"In a rapidly evolving market, we’re collaborating with clients to not only meet the changing needs of their existing base, but actively engage the next generation of customers with a constant eye to the future."

The end-to-end solution considers every phase of an influencer engagement, from identification to reporting, using proprietary tech, data, and tapping the agency’s long standing industry connections across the influencer and creator landscape.

History Makers has already delivered results across the agency’s portfolio of clients including Godfreys, Google Chromebooks and Sydney Airport.

“In the past year, we’ve been actively applying our new methodology to existing clients and now we feel like we have the perfect formula – it’s agile enough to meet the ever evolving digital landscape and comprehensive enough to nail the detail and expertise our clients know us for,” Bevan said.

To mark the next chapter of History Makers, History Will Be Kind has also released a new trend report outlining some of the key shifts shaping the influencer marketing industry.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus