Following a competitive pitch, creative communications agency History Will Be Kind (HWBK) has been appointed as the communications agency of record in Australia for Hnry, an Australian digital accountant and tax automation service for sole traders.
Founded in New Zealand in 2017, Hnry has been driving growth in Australia since 2020, and is set to supercharge its presence by doubling down on communications to fuel consideration and advocacy among Australia’s 1.5 million sole traders.
Hnry Australia’s managing director, Karan Anand, said sole traders play a distinct and fundamental role in supporting the Australian economy but their unique needs and challenges are often overlooked as they get bundled in with ‘SMBs'.
"We’re excited to drive awareness and advocacy for sole traders with History, while meeting our mission to make self-employment simple, affordable and accessible for all," said Anand.
“It’s fantastic to have a strategic communications partner that can meet our pace and vision, bringing the fresh energy, connections and expertise we need to build the brand in market.”
Edwina Brook, business director at HWBK, said Hnry is a true innovator, ambitious in its mission and laser focused on driving positive change for the sole traders of the nation.
"Essentially changing the accounting game for good. We’re excited to be working with Karan and the team to unlock the full potential of this thriving sector, and ultimately deliver positive business impact for Hnry," she said.
HWBK is part of the Deepend Group, an independent, digital communications and innovation consultancy group. The portfolio includes Deepend (Digital), How To Impact (Innovation), Nomad (Emerging Tech) and History Will Be Kind (Communications).
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