Independent agency HERO has appointed Natalie Redford MD of its Brisbane office.
Redford joins the team from her London-based role as marketing director for the UK Beverage Portfolio at PepsiCo where she most recently led the organisation-wide transformation of PepsiCo’s Media and Content division.
She brings experience working with global brands across both in-house and agency roles on brand transformations, including more than 10 years agency-side at media communications agency, OMD, leading major clients McDonald’s, FedEx and EasyJet Europe.
HERO founder and creative chairman Ben Lilley said: “We have seen incredible growth in the past year in building out the right talent to meet what modern clients are really looking for in an agency partner.
"Now we’re ready for an even bigger and better 2023; and Nat’s proven agency experience and unrivalled passion for people and creativity is going to be integral on this journey. Nat is an awesome addition to the diverse skills mix of our Brisbane team. She is a natural leader, ready to roll up her sleeves and support our talented team to deliver exceptional, creative work.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.