HERO appoints Sarah Deery head of client service

By AdNews | 2 August 2023
 
Sarah Deery.

Creative independent HERO has appointed Sarah Deery to the newly created role of head of client service.

Most recently group account director at Rumble, Deery brings more than two decades of Brisbane client experience to HERO, including eight years at Engine Group and prior to that at independent creative Junior.

Her client experience includes Vanuatu Tourism, Queensland Government, St Vincent’s Care, Bolton Clarke, Royal Brisbane & Women’s Hospital Foundation, University of New England, James Cook University, Griffith University, RSPCA QLD, Dreamworld, Rio Tinto, Terry White Chemists, Brisbane Racing Club and Isuzu International.

HERO Brisbane MD, Natalie Redford, said the agency was looking for a proven client leader who could deliver across its entire suite of integrated creative and comms requirements, as well as working seamlessly with its Sydney and Melbourne offices.

"We knew we’d struck gold when we found Sarah. Her deep experience in brand strategy and development, team leadership and end to end campaign management across a wide portfolio of clients is exactly what we were after for this key new role," said Redford.

"Nobody knows this business or this city better.”

Deery said she loves the close collaboration with Sydney and Melbourne, under HERO’s Boundless Creativity model.

"HERO’s blend of independent creative and digital experience, combined with the tools, support and backing of a multinational organisation through its global affiliation with McCann and IPG, really feels like the best of both worlds," she said.

Deery’s appointment comes on the back of a number of client wins and campaign launches for HERO this year, including new clients Simply Energy, Calbee, Reckitt and Sirena, and campaigns for Toyota GR Corolla, eBay Museum of Authentics, Centrum Chewables, and 'Through Their Eyes’ for Maybelline New York.

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