Helio teams with Seedooh for verification of OOH

Jason Pollock
By Jason Pollock | 28 April 2022
Peter and Laura Hall - founders of Helio

Helio, the online marketplace for advertising opportunities across any channel, has partnered with reporting platform Seedooh to provide third-party verification for the delivery of its out-of-home (OOH) campaigns across Australia.

Seedooh, with near real-time, third party verified delivery data for both Classic and Digital formats, will automate the reporting stage for connected sellers.

“We’re impressed with the Helio platform and its ability to simplify and smooth the process of campaign implementation – from planning, through transaction, execution and reporting,” said Tom Richter, founder and CEO of Seedooh.

“It’s a huge step forward for advertisers who may have previously been put off by complexities, or who are just looking for significant efficiency gains.”

Helio co-founder Laura Hall: “For all the media placements that we help advertisers connect with, they expect confirmation that it has been delivered as booked.

“The partnership and integration with Seedooh’s automated platform provides complete confidence to our customers that we are monitoring and protecting their investment, to ensure they get the result they were expecting.”

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