Omnicom Media Group's Hearts & Science has acquired Melbourne media agency Max & Partners.
The business will be incorporated into the data-driven media agency Hearts & Science.
Gerard Max, the head of the boutique agency founded in 2012, becomes managing partner in the Hearts Melbourne office.
The commercial details of the deal haven't been released.
“The way Hearts uses data to inform media decisions made on behalf of clients, while understanding the need for emotional connections along the customer journey, really resonates with me," says Max.
“We are long-time colleagues, and as such there’s already a natural affinity between the teams. Now, we will have access to the amazing technology, as well as the breadth and depth of expertise in Hearts, and across the wider OMG network. Bringing those assets to bear is an exciting prospect – we can’t wait to get started!”
Prior to launching Max & Partners, Max held the positions of sales director of Nine Network in Melbourne and general manager of the Multi Channel Network.
Max will report to managing director of Hearts in Melbourne, Richard Smith, who has been instrumental in bringing Max and his team on board.
“I’ve known Gerard for many years, and we’ve been talking for some time about how we can work more closely together," says Smith.
"As well as being a driven and talented operator, Gerard is, first and foremost, a great person and someone I hold in the highest regard.”
CEO of Hearts & Science Australia, Jeremy Bolt: “After months of discussions and negotiations I believe we have arrived at a great outcome for Hearts and Gerard, and I look forward to working with him in the continued growth of the Melbourne office.”
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