Havas Media Network has promoted Alastair Baker to national head of planning, a newly created role.
Baker was previously head of strategy at Havas Media Network Melbourne, now his remit is to provide solutions to marketers who need a single customer view.
He will develop tools, processes and structures that support seamless integration of all the agency’s capabilities, including ecommerce, digital performance, search, content, activation and paid media teams.
Baker’s career encompasses more than 13 years, working across media, creative and digital agencies in the UK and Australia, including Fetch London, Vizeum UK and iProspect (a Dentsu company) in Melbourne.
Virginia Hyland, CEO of Havas Media Network, said she is absolutely thrilled to have Baker accept the role at a time when marketers are feeling the loaded pressure from their businesses to do more with the same or lower budgets.
"This challenge creates opportunity for Alastair to develop agency solutions that enable clients’ businesses to grow well through understanding who to best engage and deliver influential campaigns," Hyland said.
"Alastair’s role will mean that Havas Media continues to transform into a new style of agency that better aligns to the challenges faced by marketers on a daily basis.
"He is such a talent, and we are excited to have him join our leadership team.”
Baker said he is excited to move into the newly created role.
"I’m energised by the opportunity to develop new data, tech and process solutions that drive sustainable growth for our clients across the entire customer journey," Baker said.
"We’re consistently seeking ways to better connect our media, content and CX services to drive mutual benefits for clients.”
Baker has already started in his new role and in 2024 will introduce a refreshed planning process and implement an improved tool strategy, to drive smarter, profit-driven decisions for clients.
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