Havas Media Melbourne has been appointment by Riviana Foods, part of SunRice group, across Always Fresh and Toscano brands.
Riviana Foods is an Australian owned company with more than 70 years as one of the country's leading food importers with a portfolio of more than 500 products across multiple food categories including rice, olive oil, condiments and pasta.
Jacqui Vanderzeil, head of marketing & innovation, said says Always Fresh and Toscano are two of the company's largest and much-loved retail brands.
"The teams are looking forward to an exciting year ahead as we bring these brands out of the aisle and into consumers’ hearts, minds, and kitchens at home," says Vanderzeil.
Naomi Johnston, general manager, Havas Media Melbourne, says she's excited to be working with the Riviana Foods team on what will be their first above-the-line brand campaigns in a number of years.
"With great brands such as Always Fresh, Toscano, Fehlburgs and Rozas Gourmet, Havas Melbourne has the right mix of category experience with expert planning and implementation capability across all channels to help Riviana Foods drive growth,”
Virginia Hyland, CEO, Havas Media Group, says the team is delivering personalised service and smarts at a senior level.
“We are excited to be working with Riviana Foods and extending our SunRice partnership in a market where FMCG brands are challenged to innovate to entice new consumers to their brands," she says.
"Our Havas Media Melbourne team are going from strength to strength, a perfect blend of entrepreneurial thinking to delivering meaningful outcomes, backed by the global network. Delivering personalised service and smarts at a senior level.”
The first campaign for Riviana Foods via Havas Media Melbourne will be rolled out in July.
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