Havas and Organic Pacific appointed by VA Media

By AdNews | 31 August 2023
Mark Ashbridge.

Entertainment company VA Media has appointed Organic Pacific and Havas to support its international growth ambitions.

The remit includes development of a global strategy, international brand profiling and industry event approach.

VA Media is an Australian based, ad-supported video on demand (AVOD) network with more than 130 million monthly views. Partnering with studios, major film, and distribution businesses VA Media connects content creators with audiences to monetise their content across YouTube, Facebook, SNAP and other AVOD streaming platforms.

VA Media CEO, Mark Ashbridge, said VA Media works side by side with the best creative talent to create, curate and optimise great content.

"We’re excited to appoint Organic and the Havas Network to assist our ambitious growth plans and inform the industry about VA Media in the Asia Pacific region and globally," he said.

Organic Pacific managing partner, Annabelle Gigliotti, said team Organic are looking forward to working with VA Media on promoting its global brands.

"This space is growing exponentially and with watch-time hours on owned and operated channels of more than 270 million hours in the last 365 days, equal to more than 30,000 years of content consumption," she said.

"The opportunities are endless."

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