Hatched's senior appointments in Sydney

By AdNews | 21 May 2024
Laura Comber and Berlian Ayudya

Independent Hatched Sydney has added two senior appointments.

Laura Comber joins as business director following more than a decade of media experience in Ireland, alongside Berlian Ayudya who steps into the role of strategy director following a five years in the US.

Hatched managing partner and head of strategy Danni Dimitri said the agency has hit the jackpot.

"Laura possesses such warmth; she truly is a natural people leader," Dimitri said.

"And Berlian has a unique perspective on problem-solving, powered by her ability to unlock and apply consumer and cultural insights to solve clients’ business problems.

“Laura and Berlian have already made their mark with some of our clients including GPT Retail, Who Gives a Crap and Booktopia. I can’t wait to see what we will achieve together.”

Comber’s leadership skills will be a vital addition, with the team due to expand further in the coming months, 

Comber says she is eager to bring her collaborative leadership style to the team, build strong foundational relationships with clients, and continue to deliver award-winning work on this side of the globe.

"As soon as I stepped inside the door of Hatched Sydney, I felt immense pride to be part of such an impressive, talented, and caring team of people," Comber said.

Likewise, Ayudya said she is keen to apply the skills she has honed abroad.

“After a career-altering experience working in the US, I wanted to make sure that the role I came home to was one that would challenge me in the best way possible," Ayudya said.

"When the opportunity to join the Hatched came up, it felt so right. The team is building and growing something exciting – to be part of this and to work with a group of extremely talented and kind people makes it truly a privilege.”

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