Australian energy retailer Nectr has appointed independent media agency Half Dome to undertake the company’s digital media planning, buying and strategy across performance media channels, following a competitive pitch.
Established in 2019 by Hanwha Energy Australia, Nectr is an energy retailer that offers 100% carbon-neutral electricity only plans as well as solar, battery and solar plus battery systems bundled with competitive electricity plans.
Nectr chief marketing officer, Karren Challoner-Miles, said: "Ultimately, we needed an agency to help push us strategically and partner with our inhouse marketing team to optimise results.
"Our appointment of Half Dome after a formal selection reflects our mutual vision of challenging the norm, seeking out opportunities and enjoying the experience."
Half Dome managing partner and head of growth, Joe Frazer, said: “From our first meeting with Karren and Nectr head of digital sales, Jay Maniar, it became abundantly clear that Half Dome and Nectr shared the same challenger mindset which underpins so many of our best client relationships.
"As a pioneer in providing clean energy solutions, Nectr strongly resonates and aligns with the values of many of our team.
“Our offering, which sits at the intersection of rapid experimentation, capability-shifting project work, and strategic thinking, will be highly effective in supporting Nectr in reaching its lofty ambitions, and from our end, we are excited to be challenged by such an experienced client team.”
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