GroupM Australia has named Deepak Tahiliani as head of digital investment, AdNews can reveal.
Tahiliani replaces Venessa Hunt who departed GroupM late last year to join industry body ThinkPremiumDigital as its general manager.
Tahiliani, who has more than 15 years' experience in digital, joins from GroupM India.
In his six years with GroupM he has been leading large vendor relationships with global partners and driving growth in digital trading across on of GroupM’s fastest growing regions.
“India is a hyper-growth market, a hugely fragmented and complex media landscape with a ton of potential in media growth in years to come," Tahiliani says.
"My time with GroupM India has given me great learnings to tackle these nuances and I’m excited to bring this experience to my new role and help drive growth and value for our clients in the Australian market.”
Tahiliani will drive strategic partnerships and deliver value for GroupM clients through innovative and effective approaches to media, as part GroupM’s Responsible Investment Framework.
GroupM’s Responsible Investment Framework focuses on five areas: brand safety; data ethics; diversity, equity and inclusion; responsible journalism and sustainability.
“In Deepak we have a digital superstar who is well-versed in our business and our partnerships and ready to hit the ground running," GroupM APAC CEO and acting CEO of GroupM Australia Ashutosh Srivastava says.
"We are pleased to welcome Deepak to Australia for the next phase of his career with GroupM.”
Tahiliani has relocated to Sydney and is starting the role in June.
Tahiliani will work closely with recently announced chief investment officer Seb Rennie and GroupM’s investment and partnerships team at MediaCom, Mindshare, Wavemaker and Essence, as well as GroupM’s digital and tech leads including chief technology and transformation officer Ryan Menezes, and newly appointed GM of GroupM Services Willie Pang.
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