Social agency GROUND, part of The Haus, today launches an evolved business under the leadership of Kent Pearson as managing partner.
The agency’s former leader, Colin Fairley, is moving back to the UK for personal reasons.
Pearson has spearheaded the growth of TBWA’s social offering and team from a sole social media manager to a team of more than ten that services clients including Amazon, Hort Innovation, CUB, Mastercard, Optus, Allianz, MJ Bale, Vicinity and mycar.
“I’m excited to be leading GROUND at a time when Australians are spending more time online than ever, but it’s never been more challenging for brands to make and break new GROUND," said Pearson.
"The business will take a strategy-first approach to content that delivers measurable and attributable impact right through the funnel.
"We believe social has the unique power to be the barometer of an idea - it should also be the lowest risk investment in an idea.
"With an ear to the GROUND, we’re always listening, reacting, posting, iterating to find what sticks and scale the cultural impact of what works.
"Then converting engaged audiences into loyal customers and social advocates. With our end-to-end expertise and agile ways of working, we can uniquely deliver social results at the speed of today’s social change.”
Judi Hausmann, chairman, The Haus: “Since launching my own business 33 years ago, I’ve always believed in backing and guiding talented people and have really enjoyed sharing the journey with the agencies that I’ve co-founded in recent years - Banter, Illuminate, humann and Health Haus. It’s truly exciting to have someone of Kent’s calibre to lead GROUND into the future.”
GROUND’s reel is here
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