Fyllo's senior hires in Australia and Singapore 

Jason Pollock
By Jason Pollock | 16 November 2022
Daniel Cravero; image supplied by Fyllo.

Fyllo, a platform that provides data-driven marketing and regulatory solutions, today announced the appointment of Daniel Cravero as VP and Chrysa Soon as the VP for customer success. 

Cravero has more than fifteen years of experience across technology, media, and martech sectors in Australia and New Zealand having held leadership roles with Oracle and MediaMath. Soon brings a decade of agency and platform experience to the Customer Success role, including Amobee and Havas.

Cravero will be responsible for the development of Fyllo’s marketing and data solutions in Australia and New Zealand and will collaborate with leaders across the region on the development of Fyllo’s data offerings, while Soon will look after regional client management. 

Cravero and Soon (based in Singapore) will report to Robert Woolfrey, MD of Asia-Pacific.

Cravero said: “Identity as we know it is undergoing significant changes around the world and Fyllo is at the forefront of this movement. 

"Fyllo bridges the gap between ID-based audiences and contextual targeting which allows us to bring scalable solutions to the ANZ market. I am delighted to join Robert and the Asia Pacific team to bring this to life."

Woolfrey said: "We are building Fyllo by hiring leaders who can help change digital advertising.  

"The debate around data is a pressing concern for brands and consumers alike. Daniel’s leadership on data will help Fyllo navigate this rapidly changing environment, particularly in Australia and New Zealand, while Chrysa will ensure our client management is industry-leading from the outset."

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