Freeview's new play

James McGrath
By James McGrath | 25 May 2015

Freeview is hoping that a new set-top box will provide a cheaper price point will sway consumers weighing up FreeviewPlus TV.

It has teamed up with Indian-backed company DishTV to manufacture the aerialbox T2100, a set-top-box which can be plugged into any digital television to provide access to the catch up TV provided by the free-to-air TV networks.

The set-top-box retail at a $149 price point from Dick Smith and David Jones.

Freeview has been working hard to get the service on more TV sets to drive adoption of the service into homes.

Back in March Freeview launched a new TV set from manufacturer Bauhn, which was the latest manufacturer to on-board the Freeview Plus EPG, with a focus on a new 55-inch 4K ultra high definition LED Smart TV to be offered in Aldi stores for $799.

However, with a considerably lower cost outlay for the consumer and no need to buy a new TV set, Freeview is hoping the new set-top-box drives higher adoption rates for FreeviewPlus.

“The arrival of the first FreeviewPlus STB is an exciting development for Australian consumers as an affordable way of accessing all of FreeviewPlus' many great new features,” Freeview CEO Liz Ross said.

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