Free TV Australia today launched a campaign aimed at highlighting the challenge with finding free local television services on connected TVs.
The campaign, Don’t Let Big Tech Take Your Free Away, will include TV ads on all commercial free-to-air television networks and will highlight the importance of the federal government introducing legislation to ensure people can easily find their local free TV channels.
Free TV channels are asking the Federal Government to introduce new laws that require manufacturers to provide free of charge: access to all TV channels provided by Australia’s free local networks; installation of all local TV apps in the first positions on home screens; and free local TV content first in search results and recommendations.
Free TV Australia CEO Bridget Fair said the campaign aims to increase exposure to this issue, particularly given increasing cost of living challenges faced by all Australians.
“Free local TV services bring our communities together – it doesn’t matter where we live, or how much we earn, free TV entertains, informs and unites all Australians,” said Fair.
“But these local TV services are disappearing before our eyes. The TV manufacturers are now demanding free local TV services pay large amounts – up to 30% of their revenue – to even be included on their screens or in the app store. That money would come directly out of Australian content.”
Fair said that would mean it would be increasingly difficult to find free to air channels on TVs going forward.
“Pay TV providers want you to pay. They want you to pay for content that is often available free on free to air channels and their free corresponding apps. This might be a great deal for TV manufacturers, but it’s a terrible deal for Australians who just want to get their trusted local news services, cheer on their footy team or sit back and enjoy the thousands of hours of great local entertainment and drama programming, all available for free to every Australian,” she said.
“Claims by some pay TV providers that the Government is trying to control your viewing or limit search results are utterly misleading. This whole issue is about putting the viewer in full control, not being served up incomplete viewing choices based on who has paid the most money to be in the line-up.
“Free TV has never sought a prominence framework that locks in apps on the home screen. Viewers should be given a full choice of all services available to them, both free and paid, and then be able to choose which ones they want to watch. That is what a prominence framework will do – give the consumer the choice."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.