Foxtel appoints brand and content marketing director

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 23 November 2021
Jo Bladen

Foxtel has appointed Jo Bladen as brand and content marketing director, as marketing director Sarah Hewlett departs the company.

Bladen has more than 20 years’ experience in the industry, previously working in senior marketing and commercial roles at The Walt Disney Company in London/EMEA and Australia/APAC.

During her time at Disney AUNZ, the region increased Studio profits over three years to the highest levels, grew market share to a 30%+ high, launched Star Wars in market to be the second highest grossing box office in Australia and New Zealand, and secured five of the Top 10 Box Office titles of all time.

“In her roles, Jo has developed customer-first content, digital and offline collaborative marketing strategies and campaigns across the film and TV lifecycle (cinema and in-home), retail (cross-category, displays & promotions) and live entertainment (Broadway shows),” says Foxtel marketing executive director Michael Nearhos.

“She worked on the rollout of Disney+ in this market. Her work includes developing longer-term brand & franchise strategies adapted for the local market, nurturing Disney’s social fan base for Marvel, and creation of premium events for Star Wars, using the strength of characters and connected storytelling at the heart of the activity.”

Bladen’s appointment follows Sarah Hewlett's decision to depart Foxtel in December to spend more time with her family.
“Sarah is highly regarded across the entire Foxtel Group, having led many of Foxtel’s most successful campaigns, including Ferris: Voice and All in One Place, Winter Codes, Wentworth and Succession,” Nearho says.

“I know that when she’s ready for it again, she has a great career ahead of her.”

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