Foxcatcher, RyanCap's data and technology specialist, has a new partnership with InMobi, a provider of content monetisation and marketing technologies.
The collaboration leverages first-party audience data powered by Foxcatcher proprietary tools, FoxID & Worldview, and supported by InMobi’s always-on audience segments.
The partnership, following successful beta testing, identified a substantial audience match rate allowing advertisers to create campaigns tailored to segments and consumption behaviours and aligned with their key audience and customers.
"We are excited to collaborate with the InMobi team to empower brands to leverage their own audience data for campaign planning, targeting, and analysis,” said Varun John, Foxcatcher's general manager of commercial & investment.
“With mobile devices being an all-day companion, the partnership offers brands a distinct advantage in comprehending customer journeys and consumer behaviour."
Jaclyn Hadida, InMobi’s country manager for ANZ, said InMobi audience data can turbocharge brand campaign performance thanks to the power of always-on segments, which engage with consumers.
“Together with Foxcatcher's data capabilities, the partnership will deliver exceptional audience insights and marketing outcomes,” Hadida said.
“We are excited to join hands with the Foxcatcher team to achieve this."
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