David Kennedy-Cosgrove, former managing partner of VCCP and group head at McCann, has become an investor and managing partner at independent The Wired Agency.
Acquiring a stake in the business, Kennedy-Cosgrove will join the leadership team with managing director and founder Angela Hampton and second managing partner, Michelle Hampton, who also founded Magnum & Co.
Commercial details of the deal haven't been revealed.
Bringing his experience in strategic thinking and commercial creativity, Kennedy-Cosgrove has ambitious plans for growth.
He adds global experience to the agency having worked at Fallon, Havas London and BBDO’s AMV Weapon7 and the BBC, across leading brands such as Mercedes-Benz, Bacardi, Grey Goose, Dulux, Durex, Veet and V05.
His more recent Australian experience includes working with ING, Coke, Fitness First, HiPages and Microsoft.
“Bringing on a new shareholder for an indie agency like ours is a big deal; very much like a marriage only perhaps more intense given how much time you spend with workmates," Angela Hampton says.
"After meeting David for a casual chat, it became very clear, very early on, his experience would prove incredibly valuable to the agency. We’re lucky he is a great guy too; there’s an exciting energy brewing at Wired and that purple patch we’re experiencing, only continues to grow.
"We’ve achieved some insanely good results for our clients over the years, and what David brings to the agency means we can become even more strategic; placing creative thinking smack bang in the centre of everything we do.”
Kennedy-Cosgrove says he began to work with the agency a year ago as the world began to stall and was attracted to its use of creativity and purpose to help clients thrive.
“This is what attracted me to invest, because today clients need and demand a different approach that only an independent like Wired offers," he says.
"By investing, we’re building a team that gives them that; fast creative thinking informed by real-time insight, practitioners balancing long and short-term effectiveness, coupled with flexible comms planning and implementation. We’re taking this to as many clients as possible, wherever they are in the world.”
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