Finalists for the inaugural AiMCO Awards, for Australia's top influencer marketers, have been announced.
More than 50 judges reviewed entries in the first Australian Influencer Marketing Council Awards to select 77 finalists for the AiMCO Awards 2021.
Winners will be announced at an event in Sydney on February 24.
Patrick Whitnall, AiMCO Deputy Chair and Awards Chair of Judges: ‘It’s been an honour to be part of creating and also to lead the judging for our inaugural awards at AiMCO. The enthusiasm and commitment from our industry has blown me away.
"Having judged industry awards locally and globally, and other awards committees, I was impressed by the calibre and diversity of entries from across our industry, especially the creators, who demonstrated that creativity and originality is thriving in Australia. It will be exciting to present and celebrate the work at our inaugural AiMCO Awards night.’
AiMCO CEO Josanne Ryan: ‘The AiMCO Awards is the new kid on the Australian awards scene and it’s been thrilling to see and be able to champion the work of the digital creators, tech innovators, strategists and marketers working in the influencer marketing arena.
"We all know what a challenging period it’s been due to the COVID-19 pandemic, so it is especially important for us to foster the industry by celebrating all the hard work and creativity that’s been delivered for clients.’
AiMCO would like to thank our platinum partner Twitch; gold partners GroupM and HelloSocial, silver partners Hypetap, Meltwater, OMD Create, Soup Pro, Talentpay Australia and The Exposure Co; our media partners AdNews and supporting partners Porter Novelli and Social Law Co.
The AiMCO Awards are spread across four categories with a Platinum Award that will be chosen from the winners. Finalists are listed by alphabetical order by first name:
Brand Awards
Best Instagram Partnership – sponsored by Hello Social
Born Bred Creative: Uber Pass – The Inspired Unemployed
Publicis Content: Making it Count For Jack Daniel’s
Reprise Digital: #CelebratingCreativity with Officeworks
Social Soup: Driving Australia’s: largest social buzz campaign
Vamp: OPPO ‘Out of This World Colours’
Best Multi-Platform Partnership
OMD Create: Birds Eye Veggie Rice & Mash, the healthy living sidekick
Red Havas: Koh Your Own Way | #KohCreators
Squad by Mamamia & Bohemia: Fantastic Furniture - #fantasticfeelslikehome
Wavemaker: Bridgerton, The Talk of the Ton
Wavemaker: Keeping the Spirit of Small Businesses Alive
Best TikTok Partnership
Co-maker: The Body Shop: She’s Just Like You and Me
Ogilvy PR, MediaCom, Ogilvy Australia & TikTok: KFC & TikTok - Bucketheads
OMD Create: AAMI Rest Towns
Wavemaker: Keeping Lockdown Life Colourful
We Are Social: Samsung #VideoSnapChallenge
Best Twitch Partnership – sponsored by Twitch
Audible Live: ‘A Twitch Twist on a Classic Book Club’
MediaCom & 5 Gum: 5Gum & Twitch - #TeamClutch
Campaign awards
Best Use of Data – sponsored by Meltwater
Hello Social
Hypetap
Wavemaker
Most Effective Campaign for ROI
AnalogFolk: Welcome to Rekorder-Land
Free Folk Agency: Underplants
Hypetap: U Time with UNIQLO
Romano Beck: L’Oréal Paris Revitalift Pure Retinol Night Serum
Most Effective Collaboration or Partnership - sponsored by OMD Create
Havas Media: Destination New South Wales Road Trips
MediaCom: Queensland Government Dear Mind
Procter & Gamble: Christian Wilkins, Pantene Australia
Squad by Mamamia - agency credit to 303MullenLowe for event management and PR: Elevit x Katie Lolas
Wavemaker: Bridgerton, The Talk of the Ton
We Are Social: Kayo Wildcards
Industry awards
AiMCO Trailblazer of the Year – sponsored by The Exposure Co.
Amina Soubjaki, Snack Drawer
Genevieve Maslin, Squad by Mamamia
Madison Andrew, Squad By Mamamia
Nada Duyker, Co-maker
Nicola Lamell, Hypetap
Nadine Muller
Best Boutique Agency/Business
Born Bred Talent & Creative
Free Folk Agency
Mumpower
Snack Drawer
The Lifestyle Suite
Vive Management
Best Influencer Marketing Platform or Technology
FlashFomo
HypeAuditor
Meltwater Klear
TRIBE
Vamp
Best Large Agency/Business – sponsored by Talentpay Australia
Co-maker
Hello Social
Hypetap
Wavemaker
Social Soup
Talent Awards
Best Creator on Instagram - sponsored by Hello Social
Emmylou MacCarthy: @Emmylou Loves
Jordan Turner: @MRTURNER
Jules Robinson: @julesrobinson82
Matt Johnson: @MattyJ
Olivia Vivian: @oliviavivian
Vincy Cheng: @incyvincyspider
Best Creator on TikTok
Asiya Ali: @cosyfaerie
Coco Devile: @cocodevile
Hannah Pengilly: @PengoArt
Rudy Rigg, Hannah McElhinney and Amina Soubjaki: @RainbowHistoryClass
Samantha Andrew: @samanthandrew1
Best Creator on Twitch - sponsored by Twitch
Grace: ‘iamfallfromgrace’ - https://www.twitch.tv/iamfallfromgrace
Stephen: ‘Reapz’ https://www.twitch.tv/reapz
Serena Kassam: ‘Natalisea’ - https://www.twitch.tv/natalisea
Steven O’Donnell: ‘Bajo’ - https://www.twitch.tv/bajo
Best Niche Creator – sponsored by Hypetap
Alexander Robinson: @alexrbsn
Hannah Pengilly: @PengoArt
Kathy Nguyen: @bigmelbappetite
Michael & Carlene Duffy: @michaelandcarlene
Influence For Good – sponsored by Soup Pro
Eleonora Arosio: @eleonoraarosio
Jules Robinson: @julesrobinson82
Kathleen Belsten: ‘Loserfruit’ https://twitch.tv/loserfruit
Marcia Leone: @notsomumsy
Olivia Vivian: @oliviavivian
Rudy Rigg, Hannah McElhinney and Amina Soubjaki: @RainbowHistoryClass
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